Project:Snackalong: Ocean's Eleven

Type:Event

Date:2018‑06‑30

Methods: Design, Branding, Illustration, Video, Copy writing, Composition, Emceeing, Cooking, Sleuthing

Okay, here we go.

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What is a Snackalong?

You’ve heard of a movie sing-a-long— well, a Snackalong™ is when you watch a film and eat everything the characters are eating. For the inaugural occasion, we chose one of our favorite films: Ocean’s Eleven. It was a very thorough night, we prepared all 19 of Brad Pitt’s items.

But Snackalong is more than a meal. Snackalong is knowing the teacup in the diner scene is a Syracuse China Strawberry Hill print. Snackalong is receiving a gift pack with Danny’s wedding ring in to match what he gets when released from prison. Snackalong is ending the night with our very own fountain scene that doesn’t come close to rivaling the Bellagio’s show. Snackalong is a joyful and celebratory experience where we obsess over every detail in the movie to bring it to life for one special night...

If this sorta thing is your vibe, we encourage you to copy any of this and make you own! Drop us a line if you do.

This video was made by our (very handsome) buddy Eli Horne, with tender editing and lots of love.

This video was made by our (very handsome) buddy Eli Horne, with tender editing and lots of love.

Event branding

After realizing how many foods are round, it seemed only natural to create a logo that comes alive when the shape is filled with food. The typography is a nod to the o.g. food & film combo: 1950’s movie drive-in signage. The rounded terminals suggest a handdrawn feeling to match with the event’s DIY nature.

Look at all that tasty, spinning food!

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A new movie poster

This was one of the first pieces of collateral we made and it created the aesthetic and level of detail that would permeate each decision.

It is the moment between at the end of a poker game where you “show your cards.” The amount of cards is pulled from when Rusty is teaching the 90’s bratpack how to play cards and says, “You can’t have six cards in a five card game.” The background blue felt is pulled from the table they were playing on in that scene.

Abstractly when you look at the layout, the movie’s title is created with the two columns of cards forming an 11. Instead of face cards, we show food that will be served throughout the film, all in neon to represent Vegas’ bright nights.

The quote at the bottom is said by Ocean when he meets Linus for the first time and we found ourselves using it as a mantra for this project and ended up using it in various collateral.

All 👏 Of 👏 The 👏 Foods 👏

Below are the 19 items Rusty orally interacts with… which is a weird way to say that right? It’s just that some of the items below aren’t exactly food. Sometimes he just puts items to his mouth and we counted every single item.

We should mention upfront this is not a balanced meal, in sustenance or timing. In the beginning items come fast and sometimes they’re 30 minutes apart.

#01
Nachos

0:05:12

Food

  • Shredded cheese
  • Tortilla chips

Vessel

  • Red paper tray

We couldn’t find red trays anywhere. Bonkers! So we covered each white tray with red contact paper to match.

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#02/03
Brown drink

0:06:20, 0:08:01

Drink

  • Whiskey (or Rum?)

Vessel

  • Tumbler glass

This is the only item that is consumed twice!

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#04
Tea

0:11:56

Drink

  • English Breakfast Tea

Vessel

  • Strawberry Hill Syracuse tea cup

We googled the fuck out of the internet to find the exact right china cup. Turns out the print is Syracuse China Strawberry Hill.

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#05
Niçoise salad

0:14:39

Food + Drink

  • Cherry tomatoes
  • Lettuce
  • Tuna
  • Red patatoes
  • String beans
  • Black olives
  • Hard-bolied eggs
  • Lemonade

Vessel

  • Fancy plate
  • Round amber tumbler

#06
Espresso + treat

0:20:19

Food + Drink

  • Espresso
  • Slice of Banana Bread

Vessel

  • Espresso cup + saucer
  • Plate + napkin

Totally guessed on the baked good.

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#07
Cigarette

0:21:24

Food

  • Cigarette

Vessel

  • Hand

#08
Big soda

0:22:59

Drink

  • Coke

Vessel

  • Paper cup

We made custom stickers to match the circus show!

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#09
Cotton candy

0:23:10

Food

  • Cotton candy

Vessel

  • Plastic bag

Please note, cotton candy does not keep well and will photograph terribly.

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#10
Sorbet

0:24:36

Food

  • Raspberry sorbet
  • Mango sorbet

Vessel

  • Plastic cup
  • Plastic spoon

#11
Martini

0:25:57

Drink

  • Gin martini

Vessel

  • Nick & Nora glass

#12
Mystery salad

0:34:53

Food

  • Romaine
  • Caesar dressing
  • Croutons
  • Parmesan

Vessel

  • Mystery plate

We went frame-by-frame to try and get a clue to what kind of salad it was. No friggin’ clue. So we picked caesar salad. Yum!

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#13
Lollipop

0:35:27

Food

  • Cherry lollipop

Vessel

  • Stick

#14
Ginger ale

0:42:34

Drink

  • Ginger ale

Vessel

  • Wine glass
  • Black straw

#15
Shrimp cocktail

0:43:42

Food

  • Shrimp
  • Cocktail sauce

Vessel

  • Coupe glass
  • Cloth napkin

#16
Red Bull

0:56:27

Drink

  • Red bull

Vessel

  • Can

Honestly we actually missed this one. But like, no one really needs a Redbull.

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#17
Ice cream

1:01:44

Food

  • Vanilla gelato

Vessel

  • Plastic spoon
  • Small cup

#18
Jelly beans

1:04:04

Food

  • Assorted jelly beans

Vessel

  • Glass bowl

#19
Cheeseburger

1:49:20

Food

  • Burger patty
  • American cheese
  • Onions
  • Ketchup
  • Bun

Vessel

  • Paper

Kilian made such a great burger. Legendary.

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Gift pack for attendees

Everyone got a pack filled with goodies. It was modeled after Danny’s jail release envelope in the beginning of the movie.

Tada!

To signal that food was coming in the movie, we whipped up a little countdown clock and a custom synth alert noise to go with it.

Pre-show video logo

While the group was settling in this alternate version of the logo animated with the trivia. The food acted as film reels and spun!

Roatating Orange to look like film atop a projectorRoatating Orange to look like film atop a projector

The Invitation

After receiving a personalized audio invitation, the attendees were sent a URL to RSVP. It was modeled after Ocean’s business card he gives Linus when rounding up the crew.

We thought this detail “totally gave away the movie,” but no one had a fucking clue!

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Pre-show & post-show materials

Before the movie started we showed a trivia slideshow and afterwards we had a quiz with prizes for the eagle-eyed folks in the audience.

The prizes are all scavenged from Etsy n’ shit. First place was a (potentially real) signed photo of Elliott Gould. Second place was Scott Cann’s coffee table photography book. (Tons of nudes in it, FYI) And third place was a notebook made from an Ocean’s Eleven VHS cover.

#1
#2
#3
  • Did you know…

    Luke & Owen Wilson were lined up to play bickering brothers Virgil and Turk, but dropped out at the last minute to do The Royal Tenenbaums instead.


  • Did you know…

    The wig worn by Brad Pitt when he’s in disguise as a doctor was actually the same one used 4 years prior by Mike Myers during Austin Powers: International Man of Mystery.


  • Did you know…

    Originally, the casino being brought down by explosives was the New York, New York Hotel— but Sept 11 happened 3 months before release. The producers scrambled to build a new CGI fake hotel called “The Xanadu” to destroy instead.


  • Did you know…

    The final scene of everyone watching the Bellagio fountain and leaving was improvised. Steven Soderbergh wanted Rusty (Brad Pitt) to leave first and Saul (Carl Reiner) to leave last. The rest of the actors were told to depart in whatever order felt natural.


  • Did you know…

    In Ocean’s Twelve, the Night Fox's mansion is on the shores of Lake Como in Italy. The name of the city overlooking Lake Como is Bellagio, the hotel the crew robbed in the first movie.


  • Did you know…

    In Ocean’s Thirteen, Linus (Matt Damon) is walking through London speaking on the phone. This was shot while he was in London filming The Bourne Ultimatum.


  • Did you know…

    In Ocean’s Thirteen, the line 'You shook Sinatra's hand' is mentioned several times in the movie. It’s a reference to Frank Sinatra who played Danny Ocean in the 1960 original Ocean's 11.


  • Did you know…

    In the original 1960s Ocean’s 11, Sammy Davis Jr. was forced to stay at a 'colored only' hotel during the filming because Las Vegas would not allow blacks to stay at the major hotels despite his appearing with Frank Sinatra, Dean Martin, and the others at the Sands.


  • Did you know…

    Ocean’s Eight’s final scene is Debbie Ocean (Sandra Bullock) wearing a black tux with the bow tie open. This is a nod to the opening scene of Ocean's Eleven when Danny (George Clooney) leaves prison in the same outfit.


  • Did you know…

    There is a movie called Ocean’s 7, but it’s about Beth French, a British ultra-marathon open-sea swimmer trying to become the first person ever to conquer the world's seven toughest sea crossings in one year.


Those cards tho!

We showed you the cards from the gift pack already... but they’re so good that we want to show them again. The incredible Natasha Fedorova illustrated them.

This is the one photo we have of us from the night. Two handsome boys in SuSuits.

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Have any questions / comments?

Wow, you got to the very very very end of this site. Thank you! If you wanna reach out and say hey… please do! We love hearing from folks.

If you know Steven Soderbergh can you DM us immediately!

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The movie ends with this song, and so does this web page. Bye!

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© SuSu 2020. All rights reserved.*

*Except all the Oceans Eleven images, clips, and stuff. That is SUUUUPER not ours. Probably owned by Steven Soderbergh, or Village Roadshow Pictures, or Warner Bros! We love the movie so so so much. Please don’t DMCA us, we’re just fans!!